The challenge with online shopping is that people can’t touch or see the actual product. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. Deliver world class image experience today with TwicPics components.Why Google Shopping Product Images are so Importantģ days after hearing information people are likely to remember only 10% of it. All best practices come baked-in with our framework-specific integrations for React, Vue, Svelte, Angular, and Web Components. Using TwicPics, you can benefit from improved UX, performance, and bandwidth savings out-of-the-box. Implementing best practices that address the Core Web Vitals is thus necessary to score good results in the ranking. Google’s Core Web Vitals encompass all aspects that translate into good user experience. Improving the overall website performance is equally key to achieving good SEO. Include noscript tags for JS-dependent imagesįinally, it is primordial to consider the ranking of images in the context of their page too.Generating specific image variants for crawlers.Creating a user-friendly image experience.To sum things up, search engine optimization for images requires: Altogether, this reinforces JavaScript server-side rendering as the better long-term solution. Plus, it might not be worth it: Martin Splitt, Developer Advocate at Google, revealed that it was likely for Google to drop support for tags for images in the future. That being said, implementing a solid JavaScript-free strategy for your website can be challenging. If your images rely on JavaScript to be rendered (which is the case if you’re using context-aware optimization with TwicPics), you can choose to include tags in place of images that load with JavaScript.Ĭonsider the following image example that uses the TwicPics script: When Google first crawls a website, it only grabs the HTML. Displaying images when JavaScript is disabled Plus, you retain control to implement the 301 redirects needed in case of such migration. However, hosting images on your subdomain means that you are in control of the URL.Ĭonsequently, if you were to switch CDNs (or change storage server if you’re not using a CDN), you could do so without affecting your URLs-and thus your SEO. Future-proofing with custom domainsĬontrary to a common belief, there is no SEO bonus for hosting images on the same domain. Studies show that images with 10/8 ratio are more likely to be displayed as a featured snippet. The example below shows how to use TwicPics to generate a variant specifically for crawlers: To account for that, it is recommended to create bot-specific variants of your images made for indexation. Say you’re using TwicPics to generate on-demand optimized variants for your image, you don’t want Google to waste your quota indexing multiple variants of the same image. Google associates a crawling quota to each website. Serving specific image variants to crawlers As such, implementing SEO best practices for the entire page is just as important as optimizing ranking for the image. It is important to note that Google Images will always rank images in association with the page they belong to. Images implemented with the background-image CSS property will be ignored. In other words, we should use a semantic tag for images to appear in Images search results. But the Google Images crawler will only index semantic images, not CSS images. In 2017, more than 25% of traffic acquisition in the US was made through Google Images, making Google Images optimization an important part of SEO. Unfortunately, Google currently ignores the rel="canonical" header on images, as explained by John Mu, Search Advocate at Google, in this Google Office Hours. And in case of a change, we should implement proper 301 redirection. As such, image URL should not change unless necessary. This means the base principle of SEO ranking applies to images too. One thing that is often overlooked is that images, like pages, are represented by a URL. images/person-with-phone.jpg and not /images/photo-1.jpg?session=067168
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